![Name](https://framerusercontent.com/images/YnF9k0Y5RjTj1t0Az8HwbjylFe8.jpg)
Challenge
The goal was to create a communication strategy and concept to position the Santander account as the rewards account.
1. Increase the perceived value of the Santander Account – “more bang for your buck”
2. Qualify the advantages: customized, “smart” and relevant
3. Capture the value of the main partner brands for Santander
Role
UX/UI Design • Brand Identity • Creative Direction • Naming • Benchmark • Competitive Analysis • Social Media • Ads • Offline Campaign
![Name](https://framerusercontent.com/images/5Zvy1GVqpZJjJa8z6CAJTJHMLE.jpg?scale-down-to=4096)
![Name](https://framerusercontent.com/images/JwLDEeNYau6Um6cJb2KAlzpKq8.jpg?scale-down-to=4096)
![Name](https://framerusercontent.com/images/oPUG579yCRseTgWoZmBUFmcOQZo.jpg?scale-down-to=4096)